Identity progression analytics
Track where visitors become known and where identity capture opportunities are lost.
Reporting
Convertive Reporting
Measure what matters for in-session conversion: identity progression quality, decision effectiveness, and journey-level lift. Reporting is designed for both operators and leadership.
Journey diagnostics
Inspect decision paths, suppression behavior, and cross-channel conflicts by segment.
Qualified lift measurement
Evaluate outcome impact with control-aware reporting and operational context.
Dashboard modules
- Identity signal heatmap by funnel stage
- Action ranking outcomes by segment and context
- Suppression and frequency conflict audit logs
- Conversion and recovery timeline by channel
- Holdout-aware lift and confidence summaries
- Latency and delivery health for in-session actions
Frequently asked questions
How does Convertive measure conversion lift without a third-party testing tool?
Convertive uses holdout groups built into the journey layer. A controlled percentage of eligible shoppers receives no intervention, and conversion rates are compared to the treated group. Lift is calculated with statistical confidence scores so you know when a result is meaningful versus noise.
What is identity progression reporting?
Identity progression reporting shows where in the funnel anonymous visitors become known — via email capture, checkout, account login, or other identity events. It highlights which pages and journeys are most effective at advancing identity and where capture opportunities are being missed.
Can I see why a specific shopper received a certain intervention?
Yes. Journey diagnostics let you inspect individual decision paths — including which signals triggered eligibility, which action was ranked highest, and whether suppression or guardrails modified the outcome. This is useful for debugging unexpected behavior and auditing AI decisions.
How is Convertive reporting different from Google Analytics or platform dashboards?
GA and platform dashboards measure aggregate channel performance. Convertive Reporting measures the quality of individual decisions within sessions — did the AI pick the right action for each shopper? It is designed to answer operational questions like "are my suppression rules working?" and "which segments respond best to which interventions?"