Live behavioral signals
Build segments from real-time session data — scroll depth, product views, cart state, and pause behavior.
Audiences
Convertive Audiences
Build segments that update from live browsing behavior, not delayed warehouse snapshots. Convertive Audiences give every anonymous visitor a segment membership the moment they land.
Anonymous-first architecture
Every anonymous visitor has a segment membership instantly, before identity is known.
Sub-second updates
Segment membership recalculates continuously during the session, not in overnight batches.
Audience capabilities
- Session-level intent scoring and segment assignment
- Behavioral cohorts by product category and browse depth
- Cart abandonment and recovery segment triggers
- Cross-device segment continuity after identity stitching
- Suppression segments to prevent over-messaging
- Lookalike and value-tier audience definitions
Frequently asked questions
How quickly do Convertive Audiences update during a session?
Convertive recalculates segment membership in sub-second time as behavioral events stream in. A visitor who just added a high-value item to cart is immediately eligible for a different intervention — no batch job required.
Can I build audiences from anonymous visitors who have never logged in?
Yes. Convertive is built anonymous-first. Every session generates behavioral signals that feed segment logic from the first page view, before any identity is known. This is the core advantage over tools that require an email address to segment.
How is this different from Klaviyo or Braze audiences?
Klaviyo and Braze audiences are built on identified profiles and historical event data synced from other systems. Convertive Audiences use live in-session behavior as the primary signal, which means they work for the 80%+ of traffic that is anonymous and they update during the session rather than after it.
Can Convertive audiences trigger both on-site and off-site channels?
Yes. Audiences defined in Convertive feed both on-site interventions (pop-ups, banners, offer overlays) and downstream channel triggers (email, SMS, ad suppression) through the Journey Orchestration layer.