Streaming event ingestion
Capture click, scroll, pause, cart, and checkout events with low-latency processing.
Foundation
Convertive Data Platform
Build a real-time data foundation for in-session conversion. Stitch anonymous and known activity into one live profile so every decision uses current shopper context.
Live profile store
Maintain one evolving profile that merges anonymous and known activity in-session.
Activation-ready outputs
Expose profile, intent, and eligibility signals instantly to decisioning and journeys.
Core modules
- Session event pipeline with source context
- Anonymous identity graph and profile stitching
- Cross-device profile continuity controls
- Warehouse-friendly sync and export paths
- Journey-safe state snapshots for orchestration
- Privacy and consent-aware profile governance
Frequently asked questions
How does the Convertive Data Platform handle anonymous visitor data?
Convertive captures every behavioral signal from anonymous sessions — clicks, scrolls, cart activity, and pauses — and stores them in a live profile. When identity is captured, the anonymous history is stitched into the known profile instantly, with no data loss.
How is this different from a traditional CDP?
Traditional CDPs batch-process data from warehouse pipelines with hours or days of latency. Convertive Data Platform processes events in sub-second time during the live session, making data available for in-session decisioning while the shopper is still on-site.
Does Convertive work with our existing data stack?
Yes. Convertive ingests events from your ecommerce platform (Shopify, BigCommerce, SFCC, Magento) and can sync profile data back to your warehouse or downstream tools. It is designed to complement, not replace, your existing stack.
How does Convertive handle cross-device identity?
Convertive uses probabilistic and deterministic identity signals to link sessions across devices. When a visitor signs in or provides an email, cross-device profiles are merged automatically into one unified live profile.